I’m not into it but Wrangle really does it well.
It’s a dilemma but a very true one: Though we love beautiful, creative things, ad campaigns, as well as a majority of fashion editorials, have just no meanings. No matter how much of a saga a visual creates and how much of a great quote the copywriter manages to compose (cough, the DIESEL’s BE STUPID campaign I paid compliments to) – it’s just business. And it is just to get money from you.
Creativity has never got rid of consumerism, at least in most cases.
But the Wrangle’s campaign is good:
“In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.”
The message it conveys is beyond Wrangler, so I don’t know what this has to do with the denim brand. But to my surprise, Wrangler has done quite a few stuff and they are really impressive:
Poison Ivy is not necessarily an evil. Her plans are backed by truth.
